Can Media help create a gender-inclusive culture? Source: One.com
Not only in the topics they both talk about but also in how they use language to describe certain social phenomena.
This term might seem one of the latest trends that we are all suddenly talking about. However, it comes from the late Medieval Latin term "inclusive." Inclusion means "the fact or policy of providing equal opportunities and resources for people who might otherwise not get them, for example, people who are disabled or belong to minority groups." (Source: Oxford dictionaries).
In the same way that we should always proofread the content before it appears on whatever platform a company uses to share (TV, website, YouTube...), the tone of voice and the vocabulary used will be as important.
Although Media companies decide what to publish and broadcast, the way a piece is transmitted often determines the perception that people will have of a specific Communications company. Sometimes, Media companies will need to translate specific pieces to explain to their audience what happened on the opposite side of the world.
In this line, translators can help companies be more inclusive by ensuring the content speaks to everyone by choosing terms that will exclude specific sectors of the prospective audience. For example, by using the word "people" instead of "men and women", the Media will contribute to a universalisation of the content in a society where some people don't consider themselves either men or women.
By choosing those words, the brand will genuinely speak to them and, therefore, keep their attention for much longer.
At Purple Translation Services, we count on a +4-year experience in Media translation and +6-year expertise in copywriting, and we have recently launched a new service called INCLUPRO.
It includes coaching sessions, content samples and social media campaigns for Media and Marketing brands to create a gender-inclusive culture for their audiences and teams.
By working with us, you will benefit from us finding gender-inclusive topics that will attract your audience towards your content and guide your company so that you can become more familiar with this new concept.
This service is available in English and Spanish, and it consists of:
Any questions? Please send us an email! We will respond to all your queries within the shortest delay!
Author: Veronica Manzanares.